Exact shot list, video structures, image rules, overlay text library, and design rules for the launch creative pack. This is a strict production guide — not a general ideas file.
Document Purpose
This document tells you exactly what must be created, exactly what to shoot, how to shoot it, what each asset must say, and what must be ready before the campaign is published. Do not launch until the minimum launch pack is complete.
Trust Video
1 video
Offer Video
1 video
Animal Image Set
Min 5 images
Offer Card
1 static image
Profile Image
1 image
Cover Image
1 image
If any of these are missing, Barkat should not launch the cold campaign.
Clean · Direct · Trust-based · Farm-controlled · Transparent
When someone sees Barkat's ad, the impression should be:
Content must NOT look like:
Random mandi footage, low-trust trader content, chaotic mixed visuals, overdesigned flashy cattle ads, or cheap-market shouting content.
Trust
Show Barkat is real, clean, and serious.
Transparency
Show that the process is clear and structured.
Convenience
Show that buying from Barkat is easier than buying randomly.
Availability
Show that real animals are available now.
If a photo or video does not help one of those 4 jobs, do not use it.
Clean the visible areas
Only shoot in the cleanest visible parts of the farm. Remove: clutter, dirty bags, broken tools, random buckets, messy vehicles, unnecessary people in frame.
Choose the strongest animals first
Start with animals that look healthiest, calmest, strongest, cleanest, and most visually impressive. Do not begin the content set with average-looking animals.
Shoot time
Use daylight — morning or late afternoon. Avoid dark indoor light, very low-light evening shots, and random night content.
Clean the phone camera lens before every photo and video. This is mandatory.
Clothing
If any person appears in frame, clothing must be neat, simple, clean, and non-distracting. Do not appear in dirty work clothes if visible.
Main Video Format
Shoot all main launch videos in 9:16 vertical. Stories and Reels matter heavily in Meta delivery.
Image Format
Main static assets in 4:5. Carousel-ready assets that can also work in 1:1.
Camera Stability
Use two hands, slow movement, stable framing. No shaking, fast walking shots, constant zooming, or aggressive panning.
Framing Animals
Keep the full body visible. Do not crop the head badly, cut the legs awkwardly, or leave huge empty ground around the subject.
Safe Zone Rule
Do not place important text at the top or bottom edge. Do not place logos too close to corners. Keep all important elements in the center-safe area. Tell your editor: "Keep all important text, logo, and CTA in the center-safe area."
Sound Rule
Every launch video must still make sense without audio. Use short text overlays, captions, or make the visual story clear enough to understand without sound. Do not depend on spoken voice only.
Brand Visibility Rule
Every video must show Barkat Cattle Farm within the first 3 seconds — via text overlay, logo, clean opening card, or visible signage. Do not wait until the end to show the business name.
Part A — Exact Shot List
Wide clean shot of the farm entrance or farm approach
Wide clean shot of the animal area
Strong individual animal standing in a clean visible space
Close-up of animal face and upper body
Side profile of a strong-looking animal
Feeding or water area — if it looks clean and organized
Order/monitoring/seriousness-related visual if available
Clean farm lane or enclosure shot showing management
Strong animal close-up
Second strong animal
Wide farm shot
Visual that supports hosted-at-farm convenience
Visual that supports trust or monitoring
Final scene suitable for CTA text overlay
Take at least 12–15 raw photos so the best 5–10 can be selected. Required photo types:
Only upload the strongest images. Do not upload everything that was captured.
Weight-machine-related visual once ready
Clean farm management visual
Hosting-related visual
CCTV-related or monitoring proof visual if available
Part B — Exact Launch Asset Structures
Strong farm or animal shot + overlay: Barkat Cattle Farm
Clean farm wide shot + overlay: Direct farm sale from Multan
Strong animal shot + overlay: Transparent weighted pricing
Second trust-building shot + overlay: Free delivery across Pakistan
Simple CTA frame + overlay: WhatsApp for details
One short message at a time only. Do not put too many messages in this video.
Strong animal shot + overlay: Barkat Cattle Farm
Second strong animal + overlay: Direct farm cattle sale
Farm wide shot + overlay: Transparent weighted pricing
Trust/structure shot + overlay: Free delivery across Pakistan
Hosting-related shot + overlay: Hosting till Eid available
Strong CTA shot + overlay: Message on WhatsApp now
Do not make the video slow. Do not use fancy transitions. Do not use too much motion.
Strong animal image + text: Available now
Second strong animal + text: Transparent weighted pricing
Third strong animal + text: Free delivery across Pakistan
Trust/farm image + text: Hosting till Eid available
CTA card + text: WhatsApp for details
Barkat Cattle Farm
Do not add extra claims, paragraphs, or cluttered design.
Part C — Exact Overlay Text Library
Trust Overlays
Offer Overlays
Do not invent unnecessary extra overlay lines for launch. Keep the launch message consistent.
Part D — Exact Design Rules
DO:
DO NOT:
Part G — Exact File Organization
Create folder: Barkat Launch Creative
File naming: trust_video_v1.mp4, offer_video_v1.mp4, animal_01.jpg, offer_card_v1.jpg
Minimum Ready-to-Launch Pack — All Must Be True
Next Document
Document 5 — WhatsApp Sales & Lead Handling SOP
Exact first reply, qualification flow, label system, quick replies, visit booking, reservation logic, and follow-up rules to turn ad clicks into actual buyers.
Open Document 5 →