The smallest practical system to avoid losing track of leads, visits, reservations, sold animals, and ad quality. Three tools only: WhatsApp labels, one short daily log, and one simple animal status list.
Main Rule
Barkat does not need a large system. It only needs a system that answers 5 questions every day: Who contacted us? Which leads are serious? Which leads need follow-up? Which animals are still available/reserved/sold? Are ads bringing serious buyers or only weak inquiries?
1
WhatsApp Labels
Main live lead tracker
2
Short Daily Log
Main daily summary
3
Animal Status List
Main stock control
Part A — WhatsApp Labels (The Live Lead System)
A new inquiry that has not been fully qualified yet.
A lead that has shared enough detail and is worth active effort.
A lead that is now in the visit-booking stage.
A lead whose selected animal is now properly held.
A completed buyer.
A poor-fit or low-intent inquiry.
A lead who stopped replying after reasonable follow-up.
Part B — One Short Daily Log
Use one small Google Sheet or one notebook page. 8 fields only:
| Field | What to Write |
|---|---|
| Date | The day being reviewed |
| Total Ad Spend | How much money was spent on ads that day |
| Total WhatsApp Leads | How many new ad-driven WhatsApp conversations came in |
| Serious Leads | How many of those became serious |
| Visits Planned | How many moved into visit planning |
| Reservations | How many animals were actually reserved that day |
| Sold Count | How many final sales were completed that day |
| Main Note | One short line only (e.g. "Lahore leads stronger today") |
Sample Daily Row
Date: 2026-05-02
Total Ad Spend: 1500
Total WhatsApp Leads: 14
Serious Leads: 5
Visits Planned: 2
Reservations: 1
Sold Count: 0
Main Note: Lahore leads looked stronger than Multan today
Part C — One Simple Animal Status List
| Animal ID/Name | Type | Weight (approx) | Status | Note |
|---|---|---|---|---|
| BCF-01 | Cow | 350 kg | Available | — |
| BCF-02 | Buffalo | 420 kg | Reserved | Buyer from Lahore |
| BCF-03 | Cow | 290 kg | Sold | Delivered 01 May |
Available
Reserved
Sold
Update the animal status immediately when an animal is truly reserved or sold. Do not leave a sold animal marked as available. Do not mark an animal reserved casually.
Part D — Exact Daily Operating Routine
Start of Day
During the Day
End of Day
Part E — Weekly Review (Once Per Week Only)
Do not rebuild the strategy every week.
Part G — Exact Owner Reaction Rules
React Quickly If:
Do NOT Panic Because:
Act on patterns, not on one random bad day.
System Limit Rule
Do not make the system bigger than the business. Barkat is not a large farm with a team. Do not build multiple spreadsheets, detailed dashboards, heavy CRM workflows, or too many status layers.
But also do not run on memory only. Memory causes: missed follow-up, forgotten serious leads, wrong animal availability, confusion about reservations, and weak ad decisions.
Completion Checklist — Before Moving to Document 8
Next Document
Document 8 — Google Ads Phase 2 SOP
When and how to use Google Ads later — campaign type, keyword groups, budgets, assets, and exact rules. This is phase 2 only — do not start before Meta and WhatsApp are stable.
Open Document 8 →